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Building Your Brand

Overview

You are more than your logo. Your brand is the promise you make about the value you deliver. It permeates everything you do. Learn how to craft a brand message that weaves through your marketing and prospecting in compelling ways.

Trailhead Lessons

You are more than your logo. Your brand is the promise you make to the marketplace and permeates everything you do. It is the feeling and experience you deliver. Learn how you can create a brand that influences how clients and prospects see and experience who you are, who you serve and the value you deliver.

Be clear, concise, compelling and confident. Communicating key messages about who you are, who you serve, what value you deliver and what you charge allows you to tell your story in a way that ensures you never have to sell your story. Reframing and rehearsing these important conversations empowers you to communicate with clarity and confidence.

Greg Wilnau walks through the hows & whys of a well-designed website that works for your business, going far beyond color selections and font styles. Coach Adam joins to help you learn why an effective website needs to transcend user experience, be relevant to your niche, clearly articulate a digital brand, be optimized for performance & Google core vitals, adhere to web accessibility standards and guide visitors to conversion.

Niche, niche, nailed it. Start with a clearly defined niche and progress to a tailored marketing strategy that resonates with your unique target client. Refine and remain agile through the process to continue to navigate to new needs along the way.

Advanced Climb Lessons

Define what makes you different. In a sea of white picket fence websites and blue-shirt bankers, identify what you deliver that no one else does. Once defined, build your unique value proposition into every aspect of your prospect process and service system.

Ready to rock the social media space? Embrace that you have a story, select the channel perfect for living it authentically and attract clients that are a natural fit.

Brands are built, brick by brick. Learn how to clarify your voice and message to translate that into a clear, concise and compelling brand and web presence that attracts and retains your just right clients with greater ease.

Creating a website that works for your business involves a lot more than color selections and font styles. An effective website needs to transcend user experience, be relevant to your niche, clearly articulate a digital brand, be optimized for performance & Google core vitals, adhere to web accessibility standards and guide visitors to conversion.

Program Outline
Clarity & Accountability
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DELIVERING DEEPER VALUE
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2022, Evergreen
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2022, Evergreen
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2022, Evergreen
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2022, Evergreen
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2022, Evergreen
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PRODUCTIVITY
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Growth
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